Dear Wild For Life Visitor, 

Last year, you joined tens of thousands of citizens from across the world to go #WildforLife and help the UN fight wildlife crime.

The response has been incredible, our biggest digital campaign to date and real progress is being made. We witnessed the power of public engagement to help influence policy at the Conference of CITES (Convention on the International Trade in Endangered Species of Wild Fauna and Flora) last September. More people are paying attention, more governments are paying attention and more protection has been given to a number of #WildforLife species including, pangolins, helmeted hornbills and rosewood.

The momentum to stop the illegal trade in wildlife is unprecedented. But we need to continue to spread the word to shift consciousness and encourage lifestyles that don’t harm endangered species--to be informed and buy informed.

We’d like to learn more about your interest in the campaign and where we can go next! Please take a few minutes to share your thoughts in the survey below.


Reached 1 billion people across the world with 3.7 million social media engagements, making it UN Environment’s most successful digital campaign ever!

Seen unprecedented commitment from countries including China, Vietnam and Angola to act against the trade; most recently, China announced a total ban on commercial ivory by the end of 2017.

Weibo (Chinese Twitter) awarded Wild for Life as "top 10 most influential advocacy campaigns of 2016 in China".

Brought in support from fellow Goodwill Ambassadors and 30 celebrities from around the globe, including footballer Neymar Jr., who have inspired a whole new generation of people to act on this issue (watch the site for all the latest celebrities who will be featured soon!).

Please keep up the great work and continue to LEARNACT and encourage your friends to do the same! 

Our call to be #WildforLife is delivering a clear message.

That we are paying attention.

That these species have our protection.

That together we can help end wildlife crime!

With gratitude and appreciation,