The U.S. Wildlife Trafficking Alliance is a voluntary coalition of non-profit organizations, companies, foundations and media interests that work closely with the U.S. government to reduce the purchase and sale of illegal wildlife products in the United States. The Alliance draws on all elements of civil society to accomplish the goals of: 
·      Raising the public’s awareness of the scope of the wildlife trafficking crisis, including the illegal trade’s devastating impact on elephants, rhinos, tigers and other irreplaceable species, and illegal traffickers’ role in funding global corruption and terrorism; 
·      Reducing consumer demand for wildlife and wildlife products; and 
·      Mobilizing companies to adopt best practices to insure that their goods and services are not being utilized by illegal wildlife traffickers, and to assist in raising public awareness and reducing demand.